Nov
20
From Sales Funnel to Sales Journey
I've got a bit of a gripe I need to get out into the world.
I hate sales
6 min read
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Nov
13
The Journey From Marketing To Sales
Your business is like a highway...
4 min read
Nov
10
Create Raving Fans By Treating Them As Customers
Mental models like this will help you make a decision once that serves you thousands of times in the future
3 min read
Nov
09
Create Products Based On Your Audience's Needs
Let your audience show you the jobs that they want to hire you for
8 min read
Nov
08
Web3 For Creators
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Listen to the audio version of this article:
BCC 041 - Web3 For Creators | Craftsman
54 min read
Nov
05
Build In Public To Find Your Audience
Once you know the jobs to be done that you want to do, then you need to find the
audience
5 min read
Nov
05
Determine The Size Of Your Minimum Viable Audience
If you’re an author selling books and you make $5 per sale, to make $10,000 a
month for
4 min read
Nov
02
Identify Jobs To Be Done
Often we approach creating something by starting with the question, “what do I
want to create?”
While that works great
8 min read
Oct
29
A Portfolio Of Small Bets | BCC 040
Listen to this week's newsletter:
BCC 040 - A Portfolio Of Small Bets | Craftsman Creative | Episode 16How
building
3 min read
Oct
27
Grow Awareness And Trust Through Your Marketing
The product first vs audience first argument is a false choice.
9 min read